Ice cream truck of love hits the road
A novel way of spreading the word for marriage equality is hitting the eastern seaboard from Sydney to Brisbane.
The ice cream truck of love is the brainchild of marketing consultant Adrian Fernand, who took his inspiration from right-wing politician Peter Madden's anti-gay marriage truck tour last month.
Madden's campaign caused a furore, displaying images and slogans such as "The dark side of same-sex marriage: homosexual sex-ed for your children" suggesting a link between homosexuality and paedophilia. His truck was vandalised by protestors in Lismore.
The ice cream truck will travel the road handing out free ice creams and positive messages about marriage equality.
According to the campaign's website icecreamtruckoflove.com they are spreading the message "Everyone deserves the opportunity to marry the person they love, no matter the flavour."
In a promotional video, Fernand points to a girl holding a chocolate ice cream and asks: "What if I were to say this person isn't allowed ice cream, simply because I don't like chocolate? That wouldn't be fair now, would it?"
"That's why we believe everybody should have ice cream no matter which flavour they like."
"Soon the Australian Senate will sit down and discuss what same-sex marriage means for this country, but we believe that right belongs with you."
Eventually it is planned to send the ice cream truck of love right around the country.
The campaign needs to raise $30,000 to get the truck on the road. You can support the campaign by going to icecreamtruckoflove.com